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Google-Not-So-Helpful-Update
Blog Posts

Google’s Not So Helpful Update

Google’s “Helpful Content” Update Is Not So Helpful To Small Businesses If you have noticed some big changes in your search engine placement recently, you’re not the only one. Google recently updated their algorithm to expand the “helpful

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Spicy SEO Tips
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Spicy SEO Sauce

Looking for the perfect sauce to pair with your website content? From mild & sweet to tangy & melt-your-face-off hot, we’ve got you covered. This month we turn up the heat on our secret sauce. Let our Director

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content-is-king
Blog Posts

Content Is King

They say content is king – and if 2020 has taught us communicators anything, short-form content is here to stay. From the rise of Snapchat in 2013 to the virality of TikTok this year, brands must get on

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SEO-Micro-Sites-Blog-Post
Blog Posts

Small But Mighty – SEO Microsites

Sometimes one website just isn’t enough. Many companies have multiple product lines and service area locations. This can make managing content on a single website difficult or even impossible when you consider search engine optimization (SEO) goals. This

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Grapevine Communications Blog: Improving Search Engine Placement by Optimizing Headlines
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SEO: Optimizing Headlines

Web page headlines are used in much the same way as newspaper headlines. They are intended to present the subject of the page clearly and succinctly while helping readers find the content they are interested in. HTML headlines come

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Grapevine Communications Blog: Improving Search Engine Placement by Optimizing META Descriptions
Blog Posts

SEO: Optimizing META Descriptions

The META Description tag of a web page is commonly used by search engines in their search results. As with the page title, the description tag needs to serve both as a tool to achieve search placement and

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Grapevine Communications Blog: Improving Search Engine Placement by Optimizing Page Titles
Blog Posts

SEO: Optimizing Page Titles

So, you want to handle your search engine optimization in-house and don’t know where to start. Well, if you already have a website and domain name, the next thing you will want to look at are your web

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Grapevine Communications Blog: SEO vs SEM, What’s The Difference?
Blog Posts

SEO vs SEM, What’s The Difference?

We get asked about search engine optimization (SEO) and pay-per-click search engine marketing (SEM) a lot. Most people think that SEO and SEM are the same things. In this blog post, we will look at the differences and

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