Looking for the perfect sauce to pair with your website content? From mild & sweet to tangy & melt-your-face-off hot, we’ve got you covered. This month we turn up the heat on our secret sauce. Let our Director of Web Development, Robert Holzler, spice up your web content and improve your search placement.
Step One: Source Quality Ingredients.
Every good sauce starts with choosing your ingredients. It’s not just about the peppers. Pairing the right fruits and vegetables with just the right amount of sugar, vinegar, salt and spices is critical to success. Selecting seasonal fruits and vegetables from local growers helps you keep your sauces interesting and tasty.
When it comes to your website, creating quality content means more than just adding keyword-rich text to a blog post. Quality content includes things like how you organize and display content on your pages, how you integrate photos and graphics, as well as how fast your pages load. All these factors impact how search engines grade and rank your website.
Step Two: Plan Your Sauce.
Now that you know what ingredients you have available, you need to decide if you are going sweet or tangy. From honey, mango and habanero to an apple cider and tabasco peppers, there is room for every flavor palate. You need a plan for those ingredients to be transformed into a tasty sauce.
When choosing content for your website, stay focused. Create text, photos, charts and graphics that inform and entertain. In the long run, quality content that engages visitors will rise to the top of organic search results. Understanding the consumer’s journey and creating content that supports it will lead you to success.
Step Three: Concentrate It Down.
Whether you choose to ferment or cook your sauce, the goal is the same: blend and concentrate it down into the perfect combination of flavor and heat. Focusing on your key ingredients will help you develop the perfect flavor profile. Like bay leaves and orange rinds, some ingredients are destined for the composter, while others will make it to the table.
When creating new content, write more text and create more graphics and photos than you need. It is better to have more content that can be trimmed down than to try and stretch thin content. Once you have completed crafting your new content, hand it over to someone else to review and edit before it goes live on your website. A good editor can help you trim the fat, and a graphic artist can help you get the most out of your images.
Step Four: Bottle it Up.
Now that you have a sauce, you need to bottle it up. Super spicy sauces only need a few drops, while mild and sweet sauces may need several spoons-full on a meal. Choose the right container for your sauce so that it’s easy for people to consume just the right amount.
Once the new content is fully packaged, push it live and start promoting it. From sharing it on social media to including teasers in your emails, make the content easy to find. Pair snippets of the content with infographics and photos to get the attention of readers. Make sure to provide social links so your visitors can help share your content with their audiences.